Well the BBC was on a little roll, but it looks like some of their tech journalists need a kick up the rear for this article.

Apple fans are waiting with bated breath - and a seemingly unending supply of rumours - for the iPhone Version 2.

Yeah, maybe it will get 3G like we've had everywhere else for years, or maybe GPS like we've had for years already. I'm sure they're keen to catch up.

The first iPhone has been a big hit

I wouldn't define having a marketshare of 5.3% for Smartphones in Q1 2008 a "big hit". RIM and Microsoft are the big players here, and in Europe I think Windows Mobile is in the strongest position, we've had Windows Mobile devices on the market here for nearly a decade and I often see Windows Mobile devices out and about, I can't remember the last time I saw a Blackberry, or an iPhone in public.

I think this video explains it all...

Unlike more traditional technology companies like Microsoft or Google which are run by geeks and have feature-rich and innovative products and services that are very extensible and customisable. Apple today is dominated by the marketing department, as a result we get feature-poor, often buggy and insecure products that are locked-down to end-user customisation, but they can get the press on side thanks to their slick propaganda department and as a result, some people drink the kool-aid.

Of course some people, even Apple fans can get passed it sometimes and see the light, like when Nik Cubrilovic tried Windows Vista.

I have been running Vista for a little less than 24 hours and I can't believe I didn't switch back sooner, the main difference is that the interface is much much smoother and neater and despite popular belief performance is actually fantastic. I was used to waiting on Mac OS X while my standards apps would open up - Quicksilver, Firefox, Skype, etc. but Vista goes almost straight into the desktop and most apps boot very quickly.

I didn't expect it to be like this, I didn't want Vista to be this good - I was expecting to boot back into OS X and living happily ever after, but damn, this is one fast, slick and nice operating system.

The bottom line is, no matter how much hype Apple's marketing department can generate, and how much they attack their competition in adverts, they're years behind what Microsoft and others have done.