...So Cnet News decided to run an advert for them, written by known Apple fanboy Jim Dalrymple, who enjoys quoting Apple executives exclusively in his articles. This one details how Apple aren't scared of Windows 7, but are actually looking forward to it. Uh huh.

"Users are really growing tired of Windows and the headaches it brings," said Brian Croll, Apple's vice president of Mac OS X worldwide product marketing. "We've seen this with Vista, XP, and the other Windows operating systems going all the way back."

Oh really? There was me thinking an Apple vice president of marketing would say something nice about their own product. Oh wait of course not, this is Apple 90% of their marketing budget is spent bad mouthing the competition.

So has he got anything specific to say, or does he just like making vague subjective statements? No of course not.

Jim goes on to say:

The latest issue will be the amount of work that Windows XP users have to go through to upgrade to Windows 7. The need to erase the hard drive, install Windows 7, re-install applications, and update everything may be too much for some users to handle.

Factual error. You do not need to erase your hard drive to replace Windows XP with Windows 7. Seriously when was the last time you did an install of Windows? 1993? The Windows setup program moves the old Windows, Programs and user data into a folder called Windows.old. It doesn't erase them or even format the drive unless you tell it to. Oh and update everything? Yes because installing updates is so painful post-Vista, again when was the last time this guy used Windows?

If you wanna know about painful patching experience try telling your users about your $30 service packs, which are supposed to fix all the problems in the last release, but actually end up deleting all their data? Oh wait you're in marketing, sorry. Or what about the multi-hundred megabyte patches that are often pushed down, haven't you guys worked out how to just change the parts of a file instead of downloading all new ones yet? I really hope you don't plan on using 1GB mobile broadband with your Macintosh (assuming you can find one that'll work on a Macintosh) you'd use up your whole monthly allowance just keeping the thing patched.

Oh and as for installing applications, well at least if you get Windows 7 you can use your existing applications, if you move to Appleland you not only have to buy new applications, assuming there are equivalent applications for the Macintosh (there's only a tiny percentage of applications compared to Windows), but you still have to install them.

No matter how Apple try and spin it, moving to a Macintosh is more work, and way more expensive.

And at least in Windows land you have the option of using the latest operating system on your 5 year old machine, or even your 8 year old machine as long as its powerful enough. In Appleland if you have a machine that old, it doesn't even work with their new software at all, no matter how powerful it is. They force you to buy a machine because they drop support of old models so quickly. In fact some people who brought a Macintosh just three years ago can't use the latest version of Mac OS. Ouch. Another $2000 down the drain.

Apple is also betting that many XP users who will have to upgrade their computers in order to run Windows 7 will instead choose to check out a Mac. But the cost of the new computer isn't the only thing users have to look forward to; there's also the software price tag.

They're betting that most people don't upgrade and will buy a new computer? Wow talk about making a safe bet, normal computer users don't upgrade the operating system on their computer, they just buy a new one and get a new version with that. Nothing new here folks.

For many consumers, Apple feels it has that covered too, especially with iLife, its suite of applications that includes iPhoto, iMovie, GarageBand, iWeb, and iDVD. iLife is included for free with every Mac.

Amazing stuff there, how about Windows Live Essentials, its free, not free with every (insert specific machine here) just free. That means those people using Windows XP machines from 2001, well its free. You don't need to buy it like equivalent people in the Macintoshland need to do.

And before I get any Apple fanboys saying Windows doesn't have anything like Garageband. I suggest you check out Mixcraft, for those who want really advanced stuff there's always Sony Music Studio too, or for those who want something basic that pretty much does everything automatically there's always Songsmith too.

Yeah we know Apple shareholders and executives are nervous about the next few months, but you don't need to try and spin it so much. And at least Windows doesn't delete your data if you login to the guest account. :-) Ooops.