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Japanese space agency and HD marketing

16th November 2007 in Science, Technology

Absolutely pathetic, ever since the Japanese space agency released the footage from their lunar orbiter I've heard the "HD" thing far too many times, it popped up again in more of my RSS feeds today, this time on more mainstream websites, which was the last straw, so it is time to rant.

The sole reason it seems to me for them to use this term is to get this mentioned on technology websites, and as such is nothing but marketing nonsense.

Let's actually look at the materials that have been made public. We've got some video footage on their website that is a pitiful 480x270 resolution, almost a quarter that of standard definition.

Unfortunately this really bothered me, I was expecting to find some gorgeous video from the spacecraft in orbit around the Moon in 1920x1080 and what I find is a disappointing 480x270 video. With the confusion surrounding HD in the general public at the moment we don't need the Japanese space agency adding to it, coughing up the term HD with such low-resolution video.

Why use the term HDTV in your press release if you're not actually including any 1920x1080 material on your website for people to download? I refuse to count the few still photos that are 1920x1080 they've released, no offence but your typical consumer camera can capture resolutions four times higher than that. The Apollo missions carried still cameras that used 70mm film, theoretically providing much higher resolution than 1920x1080.

Come on, just do the science and stop sounding like Ken Kutargi. You don't see ESA and NASA firing out press releases about images eight times the resolution of HD just because they released a new picture, why? Because those details are irrelevent.

Come on release the 1920x1080 video footage!

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Ofcom green lights BBC HD

20th September 2007 in Technology

Ofcom has said the BBC launching an HD channel would not cause a "significant" negative effect on commercial stations and green lighted the move to launch BBC HD on Freeview.

However due to lack of space on the radio spectrum it will only be for four hours a day, between 02:00 and 06:00. Something that won't change until we stop wasting bandwidth on analogue transmissions, which is planned nationwide for 2012, although some more advanced, modern and developed regions of the country will be doing it in 2008 and 2009.

I say we turn off analogue NOW. Scrap all these rubbish channels like QVC, Bid TV and Price Drop TV, just by taking those offline we'd have enough bandwidth for one HD channel running all day long. Then cut back on the amount of +1 channels which everybody is wasting bandwidth on, and kick Murdoch's crap off Freeview too.

Come on Ofcom stop pussy footing around and free up the spectrum, and don't think about giving it to mobile phone companies if they're only going to waste it on low-speed data services.

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