Senior Sony executive Phil Harrison:

"I doubt they will achieve that" (speaking on Microsoft's 10 million Xbox 360 sales target before the PS3 even ships). "I think the clear advantages of the PS3 will mean that this product is very well accepted in the marketplace. We have a great brand and fantastically loyal consumers."

Oh dear, so you're not even saying the PS3 is better anymore? Darn what a shame, all you've got left is the brand name and some zealots. Good luck, you're going to need it.