Microsoft Introduces Windows 98, Ending 95 Brand
It's nice to see the New York Times continuing to publish nonsense, this time from John Markoff:
Microsoft Introduces Windows 7, Ending Vista Brand
The Vista brand? Here's a tip, Windows is the brand, Vista is the version of Windows.
Alternative headline: Microsoft introduce new version of Windows, and gives it a new name.
Microsoft introduced what it said would be a slimmer and more responsive version of its Windows operating system on Tuesday, while unceremoniously dropping the brand name Vista for the new product. [...] The new version will instead be branded Windows 7.
What did you expect them to call it Windows Vista SE or Windows Vista R2? Damn, they should of called Windows Vista Windows XP R2!
Heck why bother "unceremoniously dropping" any of the version identifiers? Let's call Windows 7 Windows 1.0 2.0 3.0 3.1 3.11 NT for Workgroups 95 95 OSR2 NT 4.0 98 98SE ME 2000 XP Vista 7!
What planet is this guy on? Any excuse, even something as pathetic as this to bash Microsoft.
If you haven't already read it, please seek out a copy of "Barbarians Led by Bill Gates: Microsoft from the inside".
If Vista is not a brand, then how come it suffers from brand extension syndrome? Only a brand can suffer from that (Business, Ultimate, Home, blah blah blah).
Is Hoover a brand, a product, a company, or a verb?
Things are not always clear cut. Which is why marketers aim to polarise people. A polarised person does not have an open mind.