False advertising from Apple

So Apple announced 'The world's thinnest laptop' a couple of months ago now. After a few minutes on Google however it looks like it isn't.

The Sony Vaio X505 released back in 2004 comes pretty close at 20.8mm which a lot of people used in comparisons with the Macbook Air, which comes in at 19.4mm.

However both of those are beaten out by the ten year old Pedion, built by Mitsiubishi and Hewlett-Packard which is only 18.4mm thick. Sharp however beat out the Pedion with their Actius PC-MM10, which is only 13.7mm thick. It wouldn't surprise me if there are a dozen other laptops out there that are thinner either.

What makes Apple think they can get away with such blatant false advertising?

But then of course Apple should put their efforts into creating a machine which weighs less and has better battery life, you know, work on the two most important features that a mobile computer needs to have, instead of wasting time trying to save a mm at the expense of functionality and then spinning off plenty of false advertising about it.

3 comments

Comment from: arceihn [Member] · http://www.the-avatar.com
Considering what we know of Apple's general approach to marketing, is this really newsworthy?

But since you ask... The point is that it is an extremely thin laptop. Nobody actually cares if it is really the world's thinnest, and Apple knows this. That's what makes them think they can get away with it.

I do agree that the Air seems pretty pointless, though.
9th March 2008 @ 20:08
Comment from: Nick [Visitor] · http://webnv.net
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Apple ads did basically the same thing when they started using Intel processors, claiming that the processor can now "do more", and be "set free" now that it's in a Mac.
10th March 2008 @ 17:28
Comment from: JJ [Visitor]
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Well I am getting tired of trying to explain the Mac fans that they live an illusion and that such a thing as Mac does not exist anymore since the CPU is Intel, operating system is Unix, and the office software they all use is MS Office for Mac, I don't know I should be ashame of mysel claming something I am not. The say "well we don't have viruses" of course nobody will trow a stone on a vw Bug, envious people will stone a ferrari or something better.
SO please be humble and accept you lose the battle when you started with OS X.

30th March 2008 @ 22:29

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