I've decided I'm going to put my money where my mouth is and join in fighting this whole format war thing. *Sigh*.

The Xbox 360 HD DVD drive is only £100, so even if over the next few years we end up seeing dual-format players taking off it's not that big of a loss.

No I don't see HD DVD going anywhere, I just don't see Sony ever supporting HD DVD and will, if it comes down to it, try and run alone with Blu-ray. Thanks a lot Sony for dividing the market, slowing uptake, keeping prices high and screwing everyone over.

Anyway, what sealed the deal was Paramount going over to HD DVD exclusively. Most of the films in my tiny film collection are Universal and Paramount, both of which are now exclusively HD DVD.

On top of that we had the sales data from last month showing HD DVD has 74% marketshare in Europe, and for the second quarter HD DVD hardware sales increased 37% on the first, film sales increased 20%, while Blu-ray hardware was down 27% and film sales were down 5%.